Understanding Perceptions: A Behavioural Study in the Indian Cooling Sector

Mr. Karan Mangotra, Mr. Manjeet Singh, Mr. Gaurav Phore, Ms. Madhur Bhargava, Ms. Shreya Shekhar, Ms. Tanvi Sharma, Mr. Vasudevan Rangarajan, Mr. Vaibhav Gupta, Mr. Srikanth Gunishetty, Mr Ritesh Kumar Jha   |   October 1, 2020

The impact of climate change is manifesting itself in increasingly erratic weather patterns, and even these increasing in frequency and severity. Heat waves in the summer months across the hemispheres are becoming more the norm than the exception.  The 2019 report by the International Panel on Climate Change (IPCC) estimated that around 2.3 billion people could be both exposed and vulnerable to heatwave events due to 1.5°C of global warming. The cooling sector has a major role to play in the adaptation and mitigation of the increasing global average temperatures. This study will expectantly effectively identify the levers to synergies vis-à-vis policy, awareness and capacity building to facilitate the implementation of the India Cooling Action Plan (ICAP) and to push and pull the correct levers for the targeted stakeholder groups. More importantly, the study provides a valuable baseline assessment that can be used to measure transformation, as well as identify areas that may require more focused analysis in the future to fine tune future policy interventions.